可能是PRADA有史以來，最芳香的形象廣告

22.11.2019

Simon Au

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摘去鮮花，可以種出大廈，也可以成為時裝品牌廣告的靈感。Prada 2020早春系列形象廣告以「煽動性的簡約」為主題，模特兒手持印上自己頭像的報紙包裹著的花束，肖像特寫和模特兒一起在日常生活中表現相同的動作，形成鮮明對比和互相呼應，這種脫離既定雜誌的呈現方式，猶如進入霍格華茲的世界一樣，真實與魔幻融合一起。

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超現實的浪漫氛圍

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“You can find the #PradaResort20 at your local corner store in New York, London, Paris, Moscow, Milan, Shanghai, and Tokyo, in different neighborhoods across each city. Look for them in the flower section of a shop near you.” Discover more via link in bio. #Prada #PradaBowling #PradaSeditiousSimplicity

A post shared by Prada (@prada) on Nov 16, 2019 at 4:26am PST

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As with flowers passed between loved ones, the #PradaResort20 campaign is an exchange, a discourse, an open conversation. Pick one up, or discover more via link in bio. #Prada #PradaEmbleme #PradaSeditiousSimplicity

A post shared by Prada (@prada) on Nov 16, 2019 at 6:30am PST

這次Prada早春系列對古典主義作出浪漫的闡述，宮廷式的領口、玫瑰花朵的印花呈現Miuccia Prada打破常規設計的叛逆態度。拍攝2020初春女裝系列廣告的攝影師Keizo Kitajima和Drew Vickers，前者由1970年代至今呈現真實而充滿活力的街頭攝影；後者向來以其沉穩、平靜而高貴的肖像作品獲得國際讚譽，作品能夠敏銳地突顯拍攝對象寧靜而溫柔的情感，無論是大笑、悲傷、還是憂愁，總是呈現人物最細膩真實的狀態。

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Everyday places are filled with beauty, romance, poetry and stories. The #PradaResort20 campaign debuts on corner store bouquets around the world. Pick one up, or discover more via link in bio. #Prada #PradaBowling #PradaSeditiousSimplicity

A post shared by Prada (@prada) on Nov 16, 2019 at 2:15am PST

廣告中的人像被藝術重塑，轉化成不同花束的靜態圖像，讓整個畫面散發濃厚的芳香。但回頭細看，這些超電實的影像又真實得觸手可及，不禁讓人猜想，這是現實被時裝影像變得模糊不真；抑或是，時裝影像紀錄了未來的現實？在這個組合之中，攝影的作用被顛覆，圖像希望帶起煽動，記錄現在，預測未來，彷彿在為即將來臨的事情作出提示。

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專屬花束包裝

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Interested in the here and now. The #PradaResort20 campaign debuts on flower shop bouquets around the world. Pick one up, or discover more via link in bio. Discover more via link in bio. #Prada #PradaSeditiousSimplicity

A post shared by Prada (@prada) on Nov 17, 2019 at 3:30am PST